Tag Archive: effective marketing

3 Reasons to Build Your WordPress Blog Today

Reason 1: Smart People Say So

Michael Martine of Remarkablogger was just interviewed on Patrick Allmond’s blog, StopDoingNothing (and that blog name is great advice!)

He was asked:

What is the best “do it” tip you have for a blogger that is starting today?

Michael replied:

Get your blog on self-hosted WordPress as fast as you can. Start an email list as fast as you can.

This is a man who knows his stuff when it comes to blogging – he’s done it for a decade. He’s also one of the folks behind Headway, the premium WordPress theme I use on this site. I heard about it through him, and I’m very happy with it. Oh, and he writes much better blog headlines than I do.

The advice above is really the best advice anyone considering creating a website or blog could possibly get. If you have a business, or are writing a book, or need a ‘personal image’ site to make sure you show up looking sharp when you get searched on Google, just do it.

Reason 2: A WordPress Blog is Good For Your Business

When you set up WordPress, you get a whole website, not just a blog. Many business sites, like this one, are entirely created with WordPress.

You’ll reach more prospective clients. It’s becoming increasing important to have a web presence, so your clients can find you, and so they find you credible.

You’ll make more money – IF you sell good products or services and keep learning how to communicate that well.

Reason 3: It’s Easier Than You Think

C’mon, everything you need to know to build your WordPress blog is here on this site. Free. It’s going to take you somewhere between 10 minutes and three hours, depending on your level of technical knowledge (plus a few breaks while the hosting catches up to you).

Bonus Reasons:

You’ll impress your friends.

You’ll meet and make new friends. There are some great people out here on the interwebz.

Your new site will start getting noticed by search engines. WordPress is designed well for that. You don’t want to be sitting there a year from now, wishing you’d started sooner. The sooner your site is up, the better.

You don’t have to do it all “right”. It’s okay to make some mistakes. They won’t hurt anything much. You can always delete the site and start over, or change the look, or decide to change your site’s focus. Just get started – the very process of taking action will help you get closer to your goals, even if you’re not quite sure what they are.

If you’re not sure what the site should be about, make it about you. Not a resume, but an introduction that will support you in your business and social life. When someone searches for your name on Google, have them read what you want them to read.

It’s Sunday. You’ve got the time. I’m starting to feel like a Nike ad, but … just do it. Go create your WordPress blog. I’ll help if you get stuck. Just post in the comments.

Have a blog already? Send your friends here!

And yes, Mike K., you inspired this post. Now go write your own!

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Web Marketing for Real Business Owners

Marketing Help On Almost No Budget…

Welcome to Bootstrap Blogger. This site is a resource for business owners who need effective new marketing techniques. It will offer simple “How-to-do-it-yourself” web marketing guides to business owners who aren’t technical gurus. This isn’t a “How-to-create-a-get-rich-quick-on-the-internet” site. I’m here to work with real entrepreneurs running real businesses, whether those are based on the web or elsewhere.

You Need To Market On The Web

New media offers a lot of new ways to inexpensively market, but many business owners lose out because it all sounds so technical, and “experts” like to charge big dollars to do it all for you, while keeping you ignorant.

While there are some things you need experts for, and some experts who are invaluable team members for the small businesses they assist, this site is about making sure you can do the basics yourself without technology trauma, especially when your budget isn’t big enough for web design, brand-building, social media campaigns, SEO experts, public relations, local web optimization, and Search Engine Marketing. Perhaps one day you’ll want to hire experts to handle those entire areas for you, and be able to afford to. This site can help you get to that point.

Simple, Non-Technical, Step-By-Step

For now, some easy guides to how to do the basics yourself are a lot better than pretending your business can prosper without web marketing.

So if you’ve been wishing you knew how to take advantage of web marketing, you’ve got a new resource. And if you post what you most want to see in the comments, those are the topics I’ll focus on first.

Google Eye View of the Web

Photo credit: Chris 73

Yeah, the web is complicated

I promise, there are simple things you can do in your business to use the web to bring customers to you, that won’t cost you a lot of time or require you to be (or hire) a technical wizard. Stick around!

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